As I write these words I’m considering what to say and how to say it. I want you to be convinced by what I tell you, and I want it to seem well-informed and reliable. I try to make it thought-provoking. I vary the length of my sentences because I read somewhere that it adds impact to your writing. And all of this stuff, these writing ‘tricks’, affect what you think far more than what I write. They do even if you don’t notice it. Even if you don’t want to admit it.
We cannot make decisions rationally
We cannot make decisions rationally
We cannot make decisions rationally
As I write these words I’m considering what to say and how to say it. I want you to be convinced by what I tell you, and I want it to seem well-informed and reliable. I try to make it thought-provoking. I vary the length of my sentences because I read somewhere that it adds impact to your writing. And all of this stuff, these writing ‘tricks’, affect what you think far more than what I write. They do even if you don’t notice it. Even if you don’t want to admit it.