We were told in school to pay attention to the teacher, to just that one source of information, and that was hard enough. How can we expect to pay attention to all the things that try to grab our attention every minute of every day? According to Davenport and Beck, authors of ‘The Attention Economy: Understanding the New Currency of Business’, attention is focused mental engagement on a particular item of information. They say that, “items come into our awareness, we attend to a particular item, and then we decide whether to act.” Just attending to an item of information and making the decision to act on it comes with cognitive load. But it doesn’t end there. Information overload, fear of missing out, and the constant demand of novelty, the never-ending scrolling, more podcasts and box sets to catch-up on, more messages to send and more emails to read. Content demands distribution.
Attention grabbing is an ethical choice
Attention grabbing is an ethical choice
Attention grabbing is an ethical choice
We were told in school to pay attention to the teacher, to just that one source of information, and that was hard enough. How can we expect to pay attention to all the things that try to grab our attention every minute of every day? According to Davenport and Beck, authors of ‘The Attention Economy: Understanding the New Currency of Business’, attention is focused mental engagement on a particular item of information. They say that, “items come into our awareness, we attend to a particular item, and then we decide whether to act.” Just attending to an item of information and making the decision to act on it comes with cognitive load. But it doesn’t end there. Information overload, fear of missing out, and the constant demand of novelty, the never-ending scrolling, more podcasts and box sets to catch-up on, more messages to send and more emails to read. Content demands distribution.